Personal branding photography is becoming more and more popular as a tool for helping business owners to communicate in a genuine way with their audience.
If you’re a creative entrepreneur, you can use it to tell your customers more about yourself and your business. As a result, they’ll be more likely to engage with your offering. And the more they engage, the better placed they’ll be to make the right buying decisions. Because surely, that’s what we all want as business owners? Customers who understand what we’re about, appreciate our unique skills, and value what we can do for them.
All the images below were taken for business owner, Natalie, for her new wedding stationery design website, which you can see here:
Interested in Booking Your Own Personal Branding Photography Session? Contact Me at firstname.lastname@example.org or on 01483 571119 for More Details.
Using the Power of Informative Imagery
This type of photography goes beyond the standard headshot; it’s an invitation to your clients to take a closer look at what you do and why you do it. For instance, if you’re a florist, a designer or a coffee shop owner, don’t just use words to tell your customers what you do. Use the power of informative imagery to give them a behind-the-scenes look at how and where you work. And if you make something, why not include some photos of your products too, so people can see exactly what they’re investing in? For example, a beautifully-shot image of some floral decorations, home-baked cakes or a stunning website are powerful ways of enticing people in and helping them connect with you.
Be a Creative Business Owner
One of the advantages of running your own business is that you have more say over setting your own style. Consequently, you can manage more closely how your business appears to the outside world. And when it comes to the images you use, you don’t have to conform to a corporate identity; you can be as creative as you want.
Here are some examples of businesses where personal branding photography could be used to tell their story and improve customer engagement:
Coffee shops and cafes
Photographers & videographers
Trainers and coaches
Think about your own business and how it could benefit from some creative and imaginative photography. And if you’d like to have a chat about how personal branding photography could help you, then do feel free to contact me at email@example.com or on 01483 571119.
Credits: Hair & makeup by Kelly at
Venue: Barnett Hill Hotel, Guildford, Surrey